The Idea
In Latin America, WhatsApp IS the sales channel. It’s not a complement — it’s where 80% of commercial conversation happens. But most businesses handle it manually: they copy prices, search inventory, confirm payments one by one.
WhatsApp Commerce automates that entire flow with AI agents.
How It Works
The Customer Flow
- The customer messages the business’s WhatsApp
- An AI agent understands what they need (buy, ask, track order)
- It searches the NexoShop catalog in real time
- It shows products with prices, photos, and availability
- It processes the order and generates the payment link
- It sends confirmation and tracking automatically
The Business Flow
- Dashboard in NexoShop with all conversations
- Conversion metrics by channel
- Alerts when the agent needs human intervention
- Sales reports for WhatsApp vs web
Integration with NexoShop
WhatsApp Commerce is not a standalone product — it’s a NexoShop module. This means:
- Synchronized inventory — What sells through WhatsApp is deducted from the web catalog
- Unified accounting — All sales in one place
- Integrated CRM — Every conversation is a lead or a customer
Tech Stack
- AI Agent: OpenAI GPT-4o + embeddings for catalog
- WhatsApp: Official WhatsApp Business API (Meta)
- Orchestration: n8n for workflows, Node.js for business logic
- Backend: NexoShop API
- NLP: Python for natural language processing in Spanish