Our Process for Landing Pages
1. Conversion Strategy
Before designing, we analyze:
- Your audience — Who is your buyer persona, what pain they have, what they search on Google
- Your competition — What their landing pages are doing, where we can outperform them
- Your offer — How to position your product/service to maximize perceived value
- Your ads — We align the landing message with your ad campaigns to improve Quality Score
2. Copy First, Design Second
Copy sells, design amplifies. We write the complete copy before opening Figma:
- Headline that captures attention in 3 seconds
- Subheadline that explains the main benefit
- Social proof that eliminates objections
- CTA that makes it impossible not to click
3. Design & Development
- Design in Figma with clickable prototypes
- Development in Next.js or Astro (depending on the case)
- Subtle animations with Framer Motion to guide attention
- Optimized forms (maximum 3-4 fields)
4. Continuous Optimization
Launch is the beginning, not the end:
- Heatmaps with Hotjar to see where people click
- A/B testing of headlines, CTAs and layouts
- Weekly conversion and CPA reports
- Data-driven iterations, not opinion-based
Typical Results
Our landing pages consistently achieve:
- 25-35% conversion rate for B2B leads
- 50-70% CPA reduction vs previous landing
- 95+ PageSpeed Score
- < 3 weeks from kickoff to production